Consumer Behaviours
Accordingly to my textbook, social life is an important source of consumer motives and goals. Hmmm, then why is my consumption so high when I have zero social life? Interesting.
Consumers' taste preferences are supposed to be expresses through recurring patterns of acquistion (buying 10 different moisturizers that guaranteed to control your face shine), consumption (applying the different moisturizers religiously day and night), disposal (realising that the shine control does not work as promised, felt very cheated and swear never to buy those things again)and production (the comestics company came up with a newly improved formula and you rush to buy). In consumer culture, marketers encourage people to go to the market to purchase goods and services that help them define with whom they are affiliated( all the cheated consumers who are still looking for the perfect shine control product) and from whom they are separated (all those who never have the need to use them, I HATE YOU).
Loreal, garnier, biotherm.
Consumers' taste preferences are supposed to be expresses through recurring patterns of acquistion (buying 10 different moisturizers that guaranteed to control your face shine), consumption (applying the different moisturizers religiously day and night), disposal (realising that the shine control does not work as promised, felt very cheated and swear never to buy those things again)and production (the comestics company came up with a newly improved formula and you rush to buy). In consumer culture, marketers encourage people to go to the market to purchase goods and services that help them define with whom they are affiliated( all the cheated consumers who are still looking for the perfect shine control product) and from whom they are separated (all those who never have the need to use them, I HATE YOU).
Loreal, garnier, biotherm.
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